brand-philosophy |
brand-philosophy |
brand-history |
brand-history |
pegasus |
pegasus |
innovation |
innovation |
principal office
principal office
BRAND
The success of hajo is based on a clear strategy, serving specialized trades with commercial, consumer-friendly, casual leisure outfits in a medium price segment. Hajo targets the typical middle-aged man/woman who values quality and easy- care advantages.
hajo has evolved into a leading name in the polo-shirt market for men. Since 2001 the company operates exclusively under the brand name “hajo”.
hajo is a brand with a clear profile: trendy, but commercial. Contemporary, but not too flipped-out, high-quality but not exorbitant. hajo is a concept of combining margin, caring properties and design with consumer- friendly prices.
MARKET LEADERSHIP
Due to independent market surveys the hajo - poloshirt is market leader of the German retailing sector.
